Cannabis · MO
Cannabis TV advertising in Missouri
Yes. Missouri sets no numeric 21+ audience threshold and requires no warning in ads. Its rules ban false or misleading ads, therapeutic claims, and content attractive to children, including any animal or fruit shapes and cartoon or caricature people. Ads must also follow local sign and advertising ordinances.
At a glance
- Program
Adult-use and medical
- 21+ audience
No numeric threshold; content must not be attractive to children
- Warning in the ad
None required (the label warning doesn't apply to ads)
- Names in the ad
Use only the legal, business or trade names on record with DHSS
- TV covered
Yes. 'Advertisement' includes television and any electronic means
What this means for a streaming TV spot
- Missouri's definition of advertising names television and any electronic means, so streaming spots are covered.
- The biggest creative risk is imagery: no animals or fruit in any style, even photorealistic, and no cartoon or caricature people.
- No wellness or therapeutic claims, and nothing that conflicts with the product label.
- There's no 21+ percentage to hit, but we still plan cannabis buys to adult audiences.
Required warnings
No warning is required in ads.
License disclosure
No rule requires a license number in the ad. Signage and advertising must accurately reflect the licensee's legal name, business name, d/b/a or trade name on record with DHSS.
What you can't run
Anything false or misleading.
Claims of curative or therapeutic effects, or anything implying them, unless the FDA has evaluated and approved the statement.
Content attractive to children, including any shape or part of the shape of an animal or fruit (realistic, artistic, caricature or cartoon) and artistic, caricature or cartoon renderings of people.
Brand statements that conflict with the product label.
Targeting rules
Missouri's rules contain no specific geotargeting or out-of-state targeting rule. Local sign and advertising ordinances apply.
The child-appeal rules apply online too, including websites, apps and email.
Medical
The advertising rules apply the same way to every licensee. Medical-only dispensaries may sell only to qualifying patients, so their ads shouldn't invite purchases from the general public.
Hemp-derived THC
HB 2641, signed April 23, 2026, treats intoxicating hemp-derived cannabinoid products as marijuana that only DHSS licensees may handle and sell, starting November 12, 2026. A federal lawsuit challenging the law is pending.
Recent and upcoming changes
DHSS announced on October 1, 2026 that it has filed a proposed amendment to 19 CSR 100-1.100, including the advertising section. It appears in the November 2, 2026 Missouri Register, with public comments November 2 through December 2, 2026.
How we run it
01
Market
Medical and adult-use marijuana are both legal under the state constitution, regulated by the Division of Cannabis Regulation.
02
Inventory
We buy only apps and channels that accept cannabis ads.
03
Audience
Missouri sets no numeric audience threshold. Ad content must not be attractive to children, and ads must follow local ordinances, state laws and rules on signs and advertising.
04
Creative & claims
No warning is required in ads.
Sources
- Division of Cannabis Regulation (DCR), Missouri Department of Health and Senior Services
- Mo. Const. art. XIV, § 1
- Mo. Const. art. XIV, § 2
- 19 CSR 100-1.100
- 19 CSR 100-1.120
- 19 CSR 100-1.010
- DCR guidance: advertising marijuana product online
- 19 CSR 100-1.180
- HB 2641 (2026), truly agreed summary
- Missouri Independent, Apr. 23, 2026
- DHSS bulletin, Oct. 1, 2026
- DHSS proposed amendment to 19 CSR 100-1.100
Questions
Can Missouri dispensaries advertise on streaming TV?
Yes. Missouri's rules cover television and electronic ads and focus on content: nothing false or misleading, no therapeutic claims, and nothing attractive to children.
Does Missouri require a 21+ audience percentage?
No. Missouri sets no numeric threshold. Its child-appeal content rules still apply to every ad.
Can my ad show fruit or animals?
No. Missouri treats any animal or fruit shape, in any style, as attractive to children.
What happens to hemp THC products in Missouri?
From November 12, 2026, HB 2641 treats intoxicating hemp-derived products as marijuana that only DHSS licensees may sell. A federal lawsuit challenging the law is pending.
Same rates. Extra care
Published rates, and the cannabis review built into the timeline.
Last reviewed 2026-10-17.
*The information on this page is general information about published laws, regulations and guidance as of the date shown. It is not legal advice, and reading it does not create an attorney-client or any other professional relationship. Laws, regulations, regulator guidance and enforcement change often and differ by state and locality. We make no representation or warranty that this page is complete, current, accurate or applicable to your business. Each advertiser is solely responsible for its own license, products, claims and creative, and for complying with all federal, state and local laws and all publisher and platform policies that apply to its advertising. Confirm current requirements with your own attorney and your state regulator before you advertise. Our reviews, checks and planning are operational steps for running campaigns. They are not legal advice and are not an assurance of compliance, approval, delivery, audience composition or results. Rambunctious.tv may decline, pause, change or end any cannabis- or hemp-related campaign or creative at any time, at its discretion. Inventory availability varies, and publishers and platforms make their own acceptance decisions. Links to government and third-party websites are provided for convenience; we do not control them and are not responsible for their content. Nothing on this page is an offer to advertise or sell any product where doing so is prohibited. Use of our services is subject to our Terms of Service.