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SPECIALTY · CANNABIS

CANNABIS ADSON TV

Streaming TV for licensed cannabis businesses and eligible CBD brands, in the states where it's allowed.

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How we reach your audience

TV advertising for cannabis brands.

  • 01

    Target geography

    Show your ad in the cities, ZIP codes and neighborhoods around your stores, inside the state that licensed you.

  • 02

    Right audience

    Target by age (21+ only), the content they watch, your own customer lists and known cannabis users.

  • 03

    Set up tracking and go live

    We set up tracking on your site, check the order and the spot against your state's rules, then go live.

  • 04

    Reporting on every app

    Know every app your ad ran on, and the site visits that followed.

Rules by state

What each state requires of a streaming TV ad, with links to the rules.

  • Colorado

    Adult-use and medical

    At least 71.6% of the audience must be 21+.

    Colorado rules →

  • California

    Adult-use and medical

    71.6% 21+, with the license number in every ad.

    California rules →

  • New York

    Adult-use and medical

    21+ share at or above the state's population share, plus warnings and the HOPEline.

    New York rules →

  • Nevada

    Adult-use and medical

    Under 30% of the audience under 21, plus two required warnings.

    Nevada rules →

  • Missouri

    Adult-use and medical

    No audience percentage; strict rules on imagery that appeals to kids.

    Missouri rules →

Federal changes: Hemp-derived THC · Rescheduling

Questions

Yes. Licensed cannabis businesses can advertise on streaming TV in states that allow it, when the ad meets that state's rules. Adult-use marijuana is still illegal under federal law, and many networks and platforms don't accept cannabis ads. Most of the states we cover require evidence that a minimum share of the audience is 21 or older, some require specific warnings in the ad, and all ban content that appeals to minors. The rules differ by state: Colorado, California, New York, Nevada and Missouri.

Most states require reliable evidence that a minimum share of the audience is 21 or older.
  • Colorado and California use 71.6%.
  • Nevada bars ads where 30% or more of the audience is expected to be under 21.
  • New York ties its threshold to the state's 21+ population share.
  • Missouri sets no percentage.

It depends on the state. New York lets you show its warning on screen or read it aloud. Nevada requires two warnings in every ad. Colorado and California require warnings only for certain products, and Missouri requires none in ads. Our team has run cannabis advertising campaigns in California, Missouri, Nevada, New York and Oklahoma, and we check every spot against the state's current rules before it runs.

We keep every cannabis campaign inside the state that licensed it. Moving cannabis across state lines is still illegal under federal law, and some states bar ads that encourage it.

Yes. Our team writes and produces TV-ready spots and builds the state's required warnings and disclosures into them.

Federal hemp rules change on November 12 and December 11, 2026, and several states have their own hemp laws. We review every hemp-derived THC campaign against both before it runs.

No. These pages summarize published rules as of the date shown, to explain how we plan campaigns. You're responsible for your own license and compliance; confirm current requirements with your counsel and your state regulator.