Case study · Non-profit
A known audience watched the whole spot. Then walked through the door
How a non-profit turned a streaming-TV campaign into measured, in-person visits.
Published August 15, 2026Reviewed August 15, 2026By Rambunctious.tv media team
280K
Video completions
97%
Video completion rate
200+
Measured walk-in visits
Challenge
The organization needed to move a known audience from awareness to an in-person visit, on a limited budget, without spending delivery outside the area it serves.
What we did
We built a streaming-TV campaign around the organization’s existing audience, added cross-device follow-up so the message continued on phones and desktops, focused delivery on the markets it serves, and managed pacing and optimization across the flight. Walk-in visit measurement was set up before launch.
What it demonstrates
Streaming TV can hold attention through the full spot, and paired with cross-device follow-up and visit measurement it can be connected to real-world action — not just impressions delivered.
Campaign managed by the media team behind Rambunctious.tv through Rambunctious Rhino.
Sources and methodology
Figures are the campaign’s own delivery and measurement reporting: video completions and video completion rate from ad-server delivery data, walk-in visits from the visit-measurement provider configured before launch. Rounded as reported.
- Campaign delivery and visit-measurement reporting, held internally by the media team behind Rambunctious.tv (Rambunctious Rhino). Available on request under NDA.RTV operating record · Accessed August 15, 2026
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