Reporting
See whatyou got
Your live dashboard shows what ran, where it ran and how much of it was watched to the end.
Your dashboard
A sample of a 30-day campaign. Real numbers replace every figure once yours is live, and it opens from your Campaign Desk.
Front Range Outfitters
30-day campaign · Denver and Colorado Springs
TV ads deliveredSample
150,000
100% of plan, all 30 days.
Watched to the endSample
96.4%
144,600 of 150,000 TV ads. Our guarantee line is 95%.
Households reachedSample
41,000
Different homes that saw your ad.
Ads per householdSample
3.7
Average across the flight.
InvestedSample
$5,100
Of $5,100 planned, all-in.
ConversionsSample
412
Counted where tracking is set up.
TV ads delivered, day by day
SampleFrom your campaign team
Sample- Day 9
Sports apps were finishing your ad 98% of the time, so we moved more of your delivery there from today.
- Day 16
Colorado Springs is converting at 1.4× Denver’s rate per 1,000 TV ads. We shifted 10% of Precision Geo there for the last two weeks.
By targeting line
Sample| Line | Planned | Delivered | Watched to the end |
|---|---|---|---|
| Precision Geo | 90,000 | 90,000 | 96.8% |
| In-market shoppers | 60,000 | 60,000 | 95.8% |
How far viewers watched
SampleStarted
100.0%
A quarter of the way
99.1%
Halfway
98.3%
Three quarters
97.5%
Watched to the end
96.4%
When it ran
SampleMorning, 6–10 am
13%
Daytime, 10 am–5 pm
24%
Prime time, 5–11 pm
44%
Late night, 11 pm–2 am
12%
Overnight
7%
Where your TV ads ran
SampleSports app
36,000 TV ads · 24%
News app
31,500 TV ads · 21%
Entertainment app
28,500 TV ads · 19%
Free ad-supported TV app
27,000 TV ads · 18%
Smart-TV home screen app
16,500 TV ads · 11%
Lifestyle app
10,500 TV ads · 7%
Kinds of streaming-TV app, not a partner list. Your own report names the exact apps your commercial ran on.
Who you reached
SamplePrecision Geo
Homes inside the Denver and Colorado Springs metros.
In-market shoppers
Households shopping for outdoor gear in the last 30 days, inside the same metros.
How many ads each household saw
Sample1 ad
21% of households
2 ads
17% of households
3–5 ads
37% of households
6–10 ads
19% of households
11 or more
6% of households
41,000 households, 3.7 ads each on average.
By market
Sample| Market | TV ads | Share | Conversions |
|---|---|---|---|
| Denver metro | 96,000 | 64% | 230 |
| Colorado Springs metro | 54,000 | 36% | 182 |
Conversions by line
Sample| Line | Conversions |
|---|---|
| Precision Geo | 238 |
| In-market shoppers | 174 |
Conversions by market
Sample| Market | Conversions |
|---|---|
| Denver metro | 230 |
| Colorado Springs metro | 182 |
Store visits
SampleNot measured on this campaign.
On $10,000+ campaigns, where eligible, we measure store visits against a matched control.
Conversions are counted only where tracking is set up. We don’t attribute outcomes we haven’t measured.
A sample client and a sample 30-day order. Volumes and dollars come from our rate card; the rates are illustrative. Your dashboard shows your own numbers, and names the exact apps your commercial ran on.
95%+ watched to the end
Guaranteed. If we miss it, your next campaign plan is on us.
Applies to flights of 30 days or longer. See terms